2B ON PURPOSE LLC
LEADERSHIP COACHING
Helping Leaders Lead Powerfully in a Disruptive World
Today’s leaders face more complexity than ever—rapid change, dispersed teams, and rising expectations. To truly thrive, leadership must go beyond direction—it must inspire. That’s where Jonathan Armel comes in. As a Master Certified Coach (ICF) and founder of 2b On Purpose, Jonathan helps leaders deepen their impact, empower their teams, and create cultures built on trust, clarity, and growth. His approach blends values-based leadership, behavior science, and adaptive coaching strategies—so clients not only navigate disruption, they lead through it.
Why Leaders Choose Jonathan
World-Class Coaching Expertise
MCC (ICF), BCC, NBC-HWC — elite coaching credentials
Over a decade of coaching executives and emerging leaders
Proven 93% success rate in behavior change programs
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Trusted by High Performers
Ranked #1 of 100 coaches at Optum
Guided 100+ leaders to board certifications and career breakthroughs
Coached C-suite leaders and team managers across multiple industries
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Empowering Leaders to Empower Teams
Jonathan equips leaders with the mindset, tools, and presence to lead authentically. Using the Ziglar Coach Leadership model, he helps clients transform everyday interactions into powerful coaching moments—fostering engagement, accountability, and real results.
Signature Coaching Services
Coach Leadership Program
Delivered in partnership with Ziglar, Inc., this transformative experience equips leaders at all levels with the tools to thrive in times of change and disruption.
Immersive 2-Day Training
Gain foundational knowledge in adaptive leadership and intentional coaching.
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The Ziglar 5-Step Coaching Model
Learn a repeatable, effective process to guide goal-setting and growth-focused conversations.
12 Sessions of Personalized Leadership Coaching
Work directly with Jonathan Armel in 12 private sessions to reinforce program principles, build confidence, and apply skills in real time with your team.
Coach Leader Mindset & Leadership Virtues
Build a leadership identity grounded in humility, resilience, positivity, and ethical action.
Practical, Real-World Application
Designed for executives, managers, and emerging leaders ready to inspire performance and elevate team culture.
Let’s Redefine Leadership—Together.
Greater Tampa Bay | Coaching Worldwide
2bonpurpose@gmail.com | 909-730-7085
Jonathan Armel
Helping leaders lead with clarity, courage, and purpose.
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